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DURIUM JUNIOR A - B - N - X-series

A series of small 10 cm (4.5 inch) records

DURIUM JUNIOR X - series

Reverse of the DURIUM JUNIOR X29

Some of the DURIUM JUNIOR Advertisement records were sent by post to customers to advertise new products.

College Humor Magazine

February 1932

DURIUM JUNIOR X13: A 4" round record made for the COLLEGE HUMOR MAGAZINE. The song “BANKS OF THE WABASH” is sung two times; between the two songs a spoken commercial for the College Humor Magazine

Matrices	Titel	Band name	Rec. date:	Records
X 13	BANKS OF THE WABASH	COLLEGE HUMOR TRIO	New York City, c fall 1931-1932	DURIUM JUNIOR X 13 ARCH 3004

BANKS OF THE WABASH X13 with an announcement between the songs:

For America’s liveliest entertainment get this months copy of COLLEGE HUMOR. It’s a feast of good reading by such famous authors as Eric Hatch, Corey Ford, Doctor Rockwell, O.O. McIntyre and others It contains the cream of campus fun and collegiates dialogue from leading universities. College Humor has the largest sales of all Humor Magazines. A world of amusement and good reading for 35c in this month COLLEGE HUMOR at your newsdealer.

RED BOOK MAGAZINE

December 1936

DURIUM JUNIOR ( X-20 ): A 4" inch record made for the McCALL COMPANY

Matrices	Titel	Band name	Rec. date:	Records
X 20	NOTRE DAME VICTORY MARCH	RED BOOK MAGAZINE ORCHESTRA ? Phil Spitalny dir Listen	New York City, c fall 1931-1932	DURIUM JUNIOR ( X 20 ) ARCH 3004
NOTRE DAME VICTORY MARCH - X-20 with an announcement during the instrumental: This little record is yours by credity of one of the leading magazines of America: RED BOOK. Now published by the McCall Company. RED BOOK has always been a favorite and is now more fascinating than ever for young people who enjoy the best in picture. Perhaps you have already started the new novel by MARY HASTINGS BRADLEY who wrote the popular success “MURDER IN ROOM 700”. She is also a big game hunter and this novel was finished in the heart of Africa. A thrilling story ! It is typical of the new RED BOOK.
A 4" inch record made for the McCALL COMPANY. It is likely that the matrices X20 and N 21 were recorded during the same session by the same band. It even might be the same recording – some research has to be done.

The next item belongs to the DURIUM JUNIOR N-series and is listed there.

Matrices	Titel	Band name	Rec. date:	Records
N 21	NOTRE DAME VICTORY MARCH M.J. Shea J.F. Shea	PHIL SPITALNY’S ORCHESTRA Phil Spitalny dir	New York City, c fall 1931-1932	DURIUM JUNIOR N 21
A 4”inch record. It is likely that the matrices X20 and N 21 were recorded during the same session by the same band. It even might be the same recording – some research has to be done.

CHEVROLET MOTOR COMPANY

Chevrolet 1932

This record is a round 4" advertisement record made for CHEVROLET. On the label the text: < ADVANCE INFORMATION > < THE GREAT AMERICAN VALUE FOR 1932 > On the reverse a drawing of a CHEVROLET motor-car and the text < BE SURE TO PLAY THIS RECORD TODAY> The record may have an address sticker on the reverse and U.S. POSTAGE PAID DETROIT, MICH.; they were used as mailing.

Matrices	Titel	Band name	Rec. date:	Records
X 29	ADVANCE INFORMATION THE GREAT AMERICAN VALUE FOR 1932	nn	New York City, c fall 1931-1932	nn MFC-9 / S.H. 2044 / MUSIC BOX THEATRE vol 3 / ARCH 3004 / ASA-101
THE GREAT AMERICAN VALUE FOR 1932 - X 29 with an announcement: (S) In a few days, the CHEVROLET MOTOR COMPANY will announce a great new car. We believe it is unquestionably the finest motorcar this company has ever designed or built. Chevrolet’s success has been due largely to the loyalty of its owners. Therefore we are giving you this advance information so that you can arrange to be one of the first to experience the thrills of driving this new car. And when we say "thrills", we mean just that! You will get the thrill of a smooth 60 horsepower 6-cylinder engine, with a speed of 65 to 70 miles per hour, the thrill of driving the first and only low-priced car with both simplified free-wheeling and the silent-shift synchronous transmission. You will get the thrill of ultra-modern styling in smart, new bodies by FISHER. And finally, the thrill of Chevrolet’s greater comfort, durability and economy, at prices among the lowest at which motor-cars are sold. So take advantage of this advance information to CHEVROLET owners and whether or not you intend to buy, arrange to drive this new car yourself and learn first hand why CHEVROLET is truly the GREAT AMERICAN VALUE FOR 1932

CHEVROLET MOTOR COMPANY

Reverse of the (DURIUM JUNIOR) X30

mind that this record is infact NO "Junior" with his its 10" inch diameter.

This 10” record was made for CHEVROLET. The Chevy logo at top of the label < CHEVROLET > On the reverse the text < TO ALL CHEVROLET DEALERS! Here is a phonograph record describing the new CHEVROLET SIX. Arrange to have the best electrical phonograph you can obtain in your salesroom and play this record frequently to the people who come in during first week of this announcement. Adjust volume control for your salesroom. > At the end the Chevy logo < CHEVROLET >

Matrices	Titel	Band name	Rec. date:	Records
X 30	SOME IMPORTANT FACTS ABOUT THE NEW CHEVROLET SIX	nn	New York City, c fall 1931-1932	nn
(S) ........ you may enjoy if you want it and whenever you want . The combination of syncromate and freewheel gives you a brand new experience and ease of handling you simply cannot get in any car without bold of these features. ........................ (I'm looking for native speakers who want to transcribe this ad for me entirely - please contact me )

ENNA JETTICK

Some Enna Jetticks shoes ( 1930s )

Some radio advertisers have gone much farther than mere magazine advertisement tie-ins; they have devoted en-tire magazine advertisements to their radio programs. This might be expected of a magazine, such as Time, Liberty or Collier's, in advertising its own program in its own pages. Other advertisers, however, have used large magazine space to announce or to tell about radio pro-grams, leaving the actual advertising message for the broadcast itself to deliver.

( Ernestine Schumann-Heink.)

Among the first to do this were the makers of Enna Jettick shoes, who used full pages in the Saturday Evening Post to announce the appearances of Mme. Ernestine Schumann-Heink.

Matrices	Titel	Band name	Rec. date:	Records
X 31 (?X 37)	“Marguerita” ? M vo	ENNA JETTICK SONGBIRD: (Italian female) ? Ernestine Schumann-Heink vo ? p? Announcer: Alwyn Bock	New York City, c fall 1931-1932	nn ARCH 3004
(S) (Announcer) The Enna Jettick Songbird. singing "Marguerite" (vocal: Soprano with piano) I dread the day you'll forget me Marguerite - and still I know it soon will come. - The circumstance, the rich the gay so different from our home Marguerite. - I would not chide thee, chide thee Marguerite no more then joy of time so sweet - By hearthside I dread that dreary day you'll me forget Marguerite, Marguerite ( Announcer) Enna Jettick Shoes are made in a wide range of sizes and widths, and beautiful styles, and Enna Jettick dealers also specialize in sensible, aristocratic shoes, usually carried only in very high-grade stores. This is Alwyn Bock speaking
This record is a round 4" record made for Enna Jettick Shoes shops. The vocalist seems to be Italian rather then English. – the song in English. Ernestine Schumann-Heink ( 1861-1936 ) is known for her "Enna Jettick Melodies"

Records from the collections of Lyle Boehland (United States) - Doug Benson (United States), Hans Koert (The Netherlands). Thanks to Bob Enevoldsen ( United States)

Source: Durium Advertisement and Custom Records Discography 6+-edition (p.o.d.) (1994-2006) Hans Koert

last update 19 May 2007